KRUT was founded by Simon Baur, who brings a unique combination of food innovation and business expertise. With more than five years of experience in fermentation technology, brand development, packaging, distribution, and private label retail, Simon has built KRUT as a bridge between artisanal food craft and scalable, modern production.

Professional experience

Before KRUT, Simon worked for five years as a management consultant, specializing in organisation, processes, operational excellence and supply chain management. This dual background enables him to approach the food business with both creative product vision and process-driven execution.

Scientific foundation

At KRUT, we apply scientific rigor to every stage of fermentation. Our team blends professional experience with a structured, evidence-based approach to fulfil our mission: creating authentic, sustainable, and innovative fermented foods and building dependable partnerships with retailers, private label clients, and distributors.

KRUT is more than a brand — it is a commitment to natural, healthy, and bold flavors combined with professional structures that ensure consistency, quality, and scalability.​